November 22, 2023

Good business management skills are unskippable for startups and small- and medium- businesses. 

The reason? 

Proper business management skills help businesses stay present in the competition and innovate methods to overcome challenges arising out of market fluctuations. Sudden inflation, swerve shifts in market trends, and even political scenarios can influence business growth. The sad reality is that established businesses effortlessly survive after staggering slightly but startups and SMBs suffer from this ordeal. A recent example that recently affected entities from all domains—astute businesses, startups, and even personal lives is COVID-19, and it is still lurking in our lives. 

The inference is that while being a business—whether developed or dwarfed—one must be equipped with excellent business management skills to acquire balance after the turmoil. And also in the normal times. Business management that includes discretion and proactivity are the only remedies to prevent small-scale businesses from absurd endings. 

With the lack of competitive experience, less learning, ignorance toward market analysis, and less clientele and referrals, small businesses must cover a huge rift to establish themselves. 

What is Business Management?

Business process management is a practice that helps businesses plan, organize, control, and optimize resources to make their businesses scalable and adaptable to emerging tendencies. It includes the implementation of sound management principles that constantly nurture flexibility with a proactive approach. 

Limited resources often make small businesses more vulnerable to ineffective business management, subduing their existence. 

In this blog, we will enlist and discuss several ways for successful growth for startups and SMBs. 

Let’s delve!

Top Tips to Manage Business as a Small-Scale Business

According to the World Bank, small- to medium-sized businesses consist of 90% of businesses globally and 50% of worldwide employment. So, with each small business, comes an opportunity to establish and build a large market on it. 

However, the lack of knowledge and high vulnerability to market-related risks produce hurdles to this prospective achievement. It is important to adopt strategies to follow from the early stages prevent abrupt failures and improve business management

Let’s nosedive! 

Invest in Growth

Startups and SMBs often neglect the importance of investing from the early stages only to realize it in later phases. The lack of sufficient funds can cause sluggish growth, or inability to run fundamental operations and face difficulties in sustaining operational activities, resulting in their doom. 

Since the inception of the business idea, startups, and SMBs should focus more on continuous and small-scale investments—an integral component of an infallible business strategy. These financial supplements help businesses in the bleakest of phases, helping quick revival. 

Lean management is one of the best practices, promoting only relevant expenditures rather than going extravagant with finances. Also, it incurs less fund borrowing. Other profitable ways are angel investments, crowdfunding, venture capital, and capital from business incubators and accelerators. The bottom line is to stay proactive, acquire finances, and invest at a profitable point. 

Manage Time & Productivity 

Time management is one of the vital business management skills, for unwavering business management. 

Teaching employees how to manage time and meet deadlines is essential. However, staying flexible is equally crucial while encouraging a deadline-bound work culture. That’s why advanced, intelligently developed time trackers are a must-have for successful business management

Tracking the workforce’s productivity by using productivity monitoring tools is another strategy to grow as a business. They can easily monitor their limited workforce’s productivity without micromanagement and optimize their potential to drive the most benefits.

Similarly, taking feedback on time management, encouraging a distraction-free work environment, reviewing employees’ performance, and assigning workloads according to their abilities are some foolproof ways to manage time seamlessly and increase the productivity of the workforce.

Gain More Knowledge

Business startups don’t die overnight. They need failed plans and a lack of operational efficiency to fail miserably and finally hit the concrete. Thus, the business survival rate progressively declines with the number of years of a business’s launch. According to Investopedia, The U.S. Bureau of Labor Statistics discovered that only 25% of businesses survive the mark of 15 years and approximately 65% of new businesses fail in the first 10 years in a study. 

Therefore, adequate knowledge and constant learning are key measures to staying abreast with emerging technologies, market trends, and whirling opportunities. These business management skills help startups and small businesses optimize their resources and gain a competitive advantage to survive for extended periods.  

Automate Business Processes

Automation empowers business management by streamlining work processes. Repetitive tasks, such as paperwork and manual data entry are easily handled with automation which increases an enterprise’s productivity and efficiency. 

Time-consuming operations, such as employee management, project management, process automation, analyzing, and understanding data from portals, data backup, emails, social media, and generating auto-responses can be effortlessly automated to save time for creativity and ideate innovative solutions.

Besides, automation in business management enables centralized communication and data, prevents sudden breakdowns and malicious attacks, improves multi-dimensional visibility, and provides regular insights. In general, automating helps to track a process’s complete lifecycle which promotes high efficiency. 

Improve Operational Efficiency

Managing operations efficiency is an integral component of business management. It streamlines processes, improves competitiveness, reduces inefficiencies in operations, maintains predictability in business operations, and enhances workflow efficiency and quality. Implementing effective practices helps in reducing costs, improving productivity, optimizing workflow, and reducing customer costs significantly.  

Certain parameters, such as reviewing processes and policies, removing silos, improving inter- and intra- departmental communication, enhancing the quality of customer service, and sales responsiveness, reducing bottlenecks, and tracking operational key performance indicators (KPIs) and performance metrics are intuitive strategies to have an insight into your business working and to apprehend what is affecting it positively and negatively. 

Emphasize Customer Relationship Management

Turning customers into brand advocates is how a business builds a ubiquitous presence and unlocks the avenues of more recognition. Understanding the needs and preferences of the target audience helps in consolidating customer relationships is a crucial requirement for effective business management and helps you personalize services and suit their requirements. 

Efficient and timely services, more personalized experiences, feedback, and redressal are driving factors for more customer loyalty and long-term relationships for startups and SMBs. Furthermore, customer relationship management helps businesses stay at the forefront and build strong relationships while helping them stay connected. 

Improve Talent Acquisition and Employee Retention

It might not be wrong to say that a planned talent acquisition results in a great talent influx in a company. A business’s success is highly dependent on the human resources it acquires. Focusing on the talent while practicing business management can lead to benefit a business in the long run. Maintaining a positive work culture and evolving strategies to acquire, train, and retain talent nurtures a solid framework for a business, supports its progress, and carves its future. 

Candidate-encouraging strategies, such as alluring employees through excellent brand recognition, building strong and cherished candidate relationships, streamlining the talent acquisition process, offering competitive and profit-fostering packages, providing flexible work schedules, and inbreed career and growth opportunities are known for enhancing the talent acquisition process and increasing the duration of employee retention.

Prepare for Scalability and Adaptability

Scalability helps startups comprehend their business needs and expand their processes and costs. It helps in preparing a competitive strategy to leap ahead and beat the competition by aligning services and processes with customers’ demands. 

When the sales volume increases, startups and SMBs must be all set to increase their production and stride forward without being hampered by a lack of structure or resources. It supports more revenue generation with emerging opportunities without delays in business management planning and execution.

Also, adaptability helps businesses integrate the latest tendencies and capabilities in their system, increase the horizons of their market, and target prospective customers without delay in planning. 

Conduct Regular Market Evaluation

Regular market analysis helps in identifying the major players in your industry. It also helps in educating and learning about the recent and trendy high-usability products and services and the factors determining their competitive demand and prices. Analyzing the market size and target audience for a service helps in attracting more customers for your future. 

Regular competitor analysis during business management helps in highlighting the practices and strategies high-performing competitors are implementing. It elaborates on sales and marketing details, you may be missing out on. These profit-oriented strategies can be smartly implemented into your business structure to give a boost to your revenue generation. 

Build Strong Network/Partnerships

Interaction with your community and industry invigorates ideas into the system and inbreeds innovation. Strong networking helps raise the profile and attracts more attention. Getting referrals from trusted partners can relieve stress to find the best services. Similarly, maintaining a strong presence on social media platforms dedicated to business relationships, such as LinkedIn can also boost your worldwide visibility. 

Similarly, finding experienced mentors can be helpful, offering business personalized and tested pieces of advice. According to Forbes, mentored business startups grow 3.5x faster and generate 7x more money than unmentored startups. This fact can be attributed to the addition of tested experiences and tried methods for impeccable business management offered by survivors in the competitive business world.  

Active network community increases access to other business utilities as well as leverages your business resources, such as professional equipment and business tools. Besides, prolonged relationships help your business establishment in the long run. 

Encourage Feedback Embracing Environment

Implementing surveys, asking for reviews, and leading focus groups are some of the ways to gather essential information in an organization. These reviews help in identifying areas of improvement and successfully implementing solutions to hone business management

Feedback helps in incorporating more functionalities into the system. It also helps in building more customer loyalty through personalized experiences and developing better products and services for them. 

Regular feedback inputs improve employees’ morale and create opportunities to generate new ideas and grow as a business. It also unifies the diverse perceptions and mindsets and aligns them to achieve a common goal of the business. 


When compared with giants in the business world, startups, and SMBs have less of everything they need to operate a business—finances, connections, experience, and resources. Therefore, careful planning and effective business management are the major strategies to grow their roots stronger. 

KonarkPro, a proficient time management tool helps organizations not only track their teams’ productivity and record their performance but unlike traditional time tracking tools, it draws insights from their performance records. 


How can I build a competent team for effective business management?

You can make use of effective tools for time management and project management that help you align tasks and trace their productivity. Review their performance and introduce interventional programs or skill grooming sessions to finally build a competent team. 

What are some common elements of positive business management?

Some essential elements of effective business management are skilled leadership, strategic planning, customer management, talent acquisition, open communication, and nurturing a feedback-embracing system.